You Are Allowed to Outgrow Your Own Brand
When people begin building a career, consultancy or professional practice, it is quite common to look around and ask, What are people looking for? What services are in demand? What seems to be working for others? There is nothing wrong with understanding the market, but sometimes, in the eagerness to become visible and attract clients, professionals begin presenting services that reflect what they think people want rather than what they are genuinely skilled and prepared to provide. This can create an uncomfortable gap between what we present and who we are actually becoming . For instance, someone starts out offering a wide range of services because those are the things they see others offering, only to realise with time that some of them do not align with their training, interests or strengths. The challenge becomes even greater when the professional knows this internally, even though nobody else may recognise the gap. Interestingly, this process is not necessarily unusual in p...